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Alien Dreams and Flavor Schemes: Inside Beatbox's Austin Summit 2024


In the vibrant city of Austin, from January 10 to January 12, 2024, Beatbox, the renowned alcohol company, held its annual summit at the Hyatt Regency Austin. This year, the event was an extraordinary fusion of business strategy and cosmic creativity!



The first two days were dedicated to strategy and innovation. Attendees immersed themselves in presentations and brainstorming sessions to map out Beatbox's trajectory for the upcoming year. Miracle Morning delivered an inspiring keynote speech that set the tone for the summit. Throughout these days, Lauren and her team from Eclipse Event Co. orchestrated everything seamlessly, from planning to execution, ensuring that every detail was perfect.



A colorful balloon arch by Pop and Drop greeted guests, adding a vibrant touch to the stage. Between sessions, attendees had the opportunity to refresh their professional images with new headshots provided by The Headshot Bar. The summit ran smoothly, thanks to the outstanding AV setup expertly managed by Encore Global, ensuring seamless facilitation of all sessions and speeches.



On the final day, the summit took a fun and creative turn, focusing on team bonding and exploring new horizons. Groove labs kicked off the day with a BeatBoxed themed family feud game show, where attendees an their teams could show off all their BeatBox knowledge! Attendees were then treated to a taste of the cosmic as Beatbox unveiled some of their new secret flavors. The tasting was a highlight, sparking lively discussions about potential new additions to the Beatbox lineup.


The afternoon saw Austin Detours lead the attendees on a variety of stops, showcasing the city's top attractions and vibrant culture. As the night drew closer, the Hyatt Regency, Austin was transformed into an extraterrestrial wonderland. The pièce de résistance of the summit was the Alien Gala.


The seating chart, crafted by Design To Flourish, was truly out of this world. Tables shimmered under neon green beams, adorned with linens from BBJ La Tavola, rentals from Premiere Events, and galactic-themed decor and florals from Disch Events.



Guests arrived in their most creative alien attire, adding to the interstellar atmosphere. Party at the Moontower provided gala lounges that transported guests into a celestial setting.



The dance floor, customized to fit the galactic theme, was alive with energy. Bat City Beats kept everyone grooving to their beats, while their photo booth captured moments of extraterrestrials. To add more onto the theme, Artisan Oddities' alien dancers captivated the audience with their otherworldly performances and Game Plan Entertainment's claw machine offered an unexpected challenge for those who dared to try. Even Adore Salon's Tinsel Station and Groove labs flash tattoos added a touch of sparkle to the evening, ensuring everyone looked their best.


The night was immortalized by Shelley Elena Photography, who captured every magical moment. As the event drew to a close, attendees left with more than just memories. The summit had strengthened bonds, sparked creativity, and set the stage for Beatbox's future endeavors.

In the end, Beatbox's summit was not just an event but an experience—a journey through flavors and galaxies, where business met the bizarre, and every attendee left with a story to tell. Vendors not mentioned: Yellow Rose Collective , Austin Charter Services , The Main Street Group

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